Miami Ice
A flavor launch built out from a single 3D hero visual, carried into digital and printed promo.
The assignment
Miami Ice marked the release of DIME’s first limited-edition Live Reserve device, calling for a visual identity outside the brand's usual clean, hyperrealistic style. I developed the creative direction around an 80s VHS aesthetic, combining retro graphics, analog textures, and 3D animation to give the campaign its own personality while keeping it recognizable as DIME. The new direction helped introduce one of the brand's more experimental releases, which sold out in its first week.
What I did- 3D Direction
- Campaign Design
- Digital
3D launch film
The hero animation and product renders, built in Blender. This sets the lighting, materials, and camera language every later asset inherits.
Campaign Rollout
One visual direction, established in 3D, then carried outward without a handoff.
Digital
Social graphics, web assets, and announcement creative were cut from the same renders rather than rebuilt from scratch.
Print & Retail
Table covers, pull-up banners, shelf talkers, and table tents carried the 3D visual into the store, prepped for production so the render survives the press.
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Let’s build it
Have a project, collaboration, or role in mind? Send me the details and I’ll get back to you with my availability and the next steps.
teotheartist.97@gmail.comAvailable for work