Peach ICE-T
A product collaboration between DIME Industries, Ice-T, and The Medicine Woman, developed as one visual system spanning packaging, 3D animation, digital, print, and retail.
The assignment
Peach ICE-T brought Dime, Ice-T, and The Medicine Woman into one product launch. I developed the campaign from the packaging outward, building a visual system that could carry across 3D, digital, print, retail, and the later Royal Blunts expansion.
What I did- 3D Direction
- Packaging
- Campaign Design
- Digital + Print
- Retail
- Royal Blunts Expansion
3D launch film
I translated the packaging into a complete 3D environment, using its colors, materials, typography, and product details to establish the lighting and camera language for the launch.
Packaging
The package established the visual language for the campaign. The product’s typography, peach color system, ingredient cues, and collaboration branding became the foundation for everything that followed.
Campaign rollout
The launch direction was adapted across digital, print, retail, and physical touchpoints, keeping the campaign recognizable while allowing each format to serve a different purpose.
Digital
Social graphics, web assets, and announcement creative were developed from the same renders and visual system rather than rebuilt from scratch.
Print & retail
Campaign artwork was translated into shelf displays, store graphics, popup activation materials, and production-ready retail assets designed to hold up at physical scale.
Peach ICE-T expanded
Dime × Ice-T × Royal Blunts
The Peach ICE-T campaign later expanded into a Royal Blunts flavor built around the same product profile. I carried the original visual language into a new package, launch film, influencer experience, and supporting rollout while giving the collaboration its own identity.
Royal Blunts packaging
The expansion retained the recognizable Peach ICE-T identity while introducing Royal Blunts as a distinct product and collaborator.
Influencer experience
The collaboration was extended into a physical influencer box designed to turn the product reveal into a complete branded experience.
3D launch trailer
The second film extended the original campaign world into a new product launch, carrying forward the established color, lighting, and material language.
Let’s build it
Have a project, collaboration, or role in mind? Send me the details and I’ll get back to you with my availability and the next steps.
teotheartist.97@gmail.comAvailable for work