Pre-Roll Collection
A coordinated launch system for three distinct pre-roll formats, developed across 3D animation, commercial direction, digital, print, and retail.
The assignment
DIME was preparing to launch three pre-roll campaigns, each with a different product story: Dime Pack, a shareable infused ten-pack; Double D’s, a flower-first two-pack; and Dime Donut, a single live rosin hash hole. The assignment was to create one visual system with three distinct identities, giving each product its own spotlight while keeping the collection cohesive. I helped create a 3D launch film for each product, directed the Dime Pack lifestyle commercial, and extended the individual launch directions across digital, print, and in-store materials.
Three pre-roll campaigns needed distinct identities within one cohesive collection. I helped create a 3D launch film for each, directed the Dime Pack lifestyle commercial, and carried the visuals across digital, print, and retail.
What I did- 3D Animation
- Commercial Direction
- Campaign Rollout
Dime Pack
Dime Pack is a shareable ten-pack of 0.7 g pre-rolls infused with liquid diamonds and Signature Line terpenes, giving the launch an energetic, flavor-led identity centered on variety and portability.
3D Launch Film
For the launch film, I helped build a product-led world around the ten-pack format. Repeated forms, coordinated movement, and close product details made the quantity, flavor range, and shareable nature of the pack immediately clear.
Lifestyle Commercial
I directed/edited a lifestyle commercial that moved Dime Pack beyond a product-only presentation and into a social setting. The goal was to show how the shareable format fits naturally into a group experience while staying connected to the visual language established by the 3D launch film.
Campaign Rollout
The rollout extended Dime Pack’s energetic, flavor-led direction across digital and in-store materials, keeping the ten-pack format and shareable experience at the center of the launch.
Digital
Social, web, and announcement assets highlighted the flavor lineup, full ten-count format, and connection to DIME’s Signature Line.
Print & Retail
Table tents, postcards, pull-up banners, corrugated displays, shelf talkers, and related retail pieces made the pack size, infusion, and flavor options easy to understand at the point of sale.
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Double D’s
Double D’s pairs two oversized 1.5 g indoor-flower pre-rolls in a separable pack, giving the launch a clean, premium identity built around scale, flower quality, and sharing.
3D Launch Film
The Double D’s film centered on the oversized format and two-part pack. Framing, movement, and product detail were used to make the pre-rolls feel substantial while maintaining the polished presentation shared across the collection.
Campaign Rollout
The Double D’s rollout used a cleaner, more product-focused system to distinguish its flower-only format while keeping it visually connected to the wider pre-roll collection.
Digital
Digital assets focused on the oversized 1.5 g pre-rolls, indoor-grown flower, and separable two-pack without relying on the flavor language used for Dime Pack.
Print & Retail
In-store materials brought the flower-first message, larger format, and shareable pack structure forward through clear product imagery and concise retail messaging.
Dime Donut
Dime Donut combines 1 g of indoor-grown flower with a 0.25 g cold-cure live rosin core, giving the launch a richer identity centered on the product’s concentrate-forward construction.
3D Launch Film
The Dime Donut film gave the center-filled construction the spotlight. Close product detail and a more concentrated visual treatment distinguished it from the collection’s multipack formats while preserving the same overall level of finish.
Let’s build it
Have a project, collaboration, or role in mind? Send me the details and I’ll get back to you with my availability and the next steps.
teotheartist.97@gmail.comAvailable for work